BG Management Group
Athlete Development • Branding • Mentorship
BG Management Group
Developing Athletes. Building Legacies.
BG Management Group is an athlete-focused development and management brand built to help athletes grow with structure, confidence, professionalism, and long-term purpose.
Who We Are
Athlete-first. Family-driven. Built with purpose.
BG Management Group was created to help athletes build more than talent alone. We focus on development, communication, branding, exposure guidance, mentorship, and helping athletes understand how to carry themselves professionally on and off the field.
Our mission is simple: give athletes structure, guidance, and a real support system while helping them build a name, a brand, and a future.
What We Offer
Built for athlete growth.
Athlete Development
Mentorship, accountability, image guidance, mindset support, and growth direction.
Brand Building
Helping athletes shape their public image, online presence, and personal identity.
Exposure Guidance
Recruiting presentation, content direction, profile improvement, and visibility strategy.
NIL Guidance
Helping athletes understand brand value, sponsorship readiness, and professionalism.
Service Tiers
Three levels of athlete support.
Starter
$75/month
For athletes building their foundation.
- Athlete mentorship
- Social media guidance
- Branding assistance
- Recruiting exposure tips
- Monthly strategy check-in
Performance
$150/month
For athletes ready to grow their name and brand.
- Everything in Starter
- Content strategy planning
- NIL and sponsorship guidance
- Personal brand development
- Recruiting profile optimization
- Monthly growth evaluation
Elite
$300/month
Premium athlete development and management support.
- Everything in Performance
- Full athlete brand strategy
- Sponsorship outreach assistance
- Media and interview preparation
- Personalized development support
- Priority growth planning
Meet The Owners
Ryan & Katherine Johnson
BG Management Group is owned and operated by Ryan and Katherine Johnson with a shared vision of helping athletes grow with structure, confidence, and long-term purpose.
Leadership Structure
Ryan Johnson
Founder / CEO
Katherine Johnson
Co-Owner / General Manager
Ownership: 50/50
Important
What BG Management Group focuses on.
BG Management Group focuses on athlete development, branding, mentorship, NIL guidance, sponsorship assistance, content strategy, recruiting exposure guidance, and personal brand growth.
We are not currently offering:
- Certified sports agent representation
- Legal representation
- Financial advising
- Contract negotiation
- Guaranteed scholarships, offers, deals, or sponsorships
Ready To Build?
Start building the foundation the right way.
Choose the tier that fits where the athlete is right now. After purchase, BG Management Group will begin the onboarding process and collect athlete information, goals, sport details, social media links, and parent or guardian contact information.